ECES has organized this webinar in collaboration with the Jordan Strategy Forum (JSF), as part of its efforts to expand regionally and internationally. The discussions addressed the major problems impeding full benefit from the free trade agreements with the United States, including those related to marketing, and identifying the tastes and needs of US consumers. Cooperation between ECES and JSF aims to exchange views and ideas on issues of common interest and to cooperate in developing joint research projects related to these issues, which could benefit the trade and economic relations between the two countries.