Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows:
- Why nondisruptive creation matters to all of us and why it is likely to become even more important in the future.
- How it complements disruption and how you can identify and execute on nondisruptive opportunities.
- How companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society.
A practical guide for driving innovation and growth, the rich research behind the book, coupled with its frame-breaking message, make it the must-read book for the next generation of innovators.